The first advertising intercession from Russia. From a German Bussinesman Ludvig .
After the destruction of serfdom in Russia began to bare the advertising traffic: if the earlier notice advertisements were published exclusive in true newspapers, then from that two shakes of a lamb’s tail it became reachable to advertise newspapers on the hard cash advertisers. Undisclosed publications were opened one after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Inside Office of ads. The tasks of this responsibility, persuadable Metzel Ludwig, a Czech by way of origin, but theoretically German tribe, were receiving ads commercial and non-public nature and standing them in the press. Of course, initially Metzel worked primarily with the loutish editions, but later his happening went to the mountain, and he managed to reach the customer base metropolitan newspapers. In 1891 his duty was transformed into a “Trading Brothel L. and E. Metzel and K °».
Nigh the source of XX century enterprise Metzel less monopolized the Russian sell for pull a proof pix advertising and has already entered the worldwide horizontal: Branch agencies existed in Warsaw, Berlin, Paris, Further York, etc. Past this time, the trading auditorium has been transformed into a “Russian Cooperative Breeding Companionship announcements - This suite lasted until October 1917
M‚nage dealing Metzel contributed to the development of subject advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising force creatives were created first by means of professionals. Of course, this affects the je sais quoi of advertising in the impel and, thus, on its effectiveness. On the other hand, to Metzel Russian clasp has not so far received such income, and, as a ruling, there was the cold hard cash from subscriptions. With on to the provinces, the activity Metzel hastily revives clientele in the unusual corners of the boondocks, which, in produce, stilted the Russian succinctness as a whole.
Mechanism Metzel promoted not at best foreign companies but also their own, promoting the advertising company: “Every manufacturer of a work may be, or sells it ought to, if he wants to snowball its sales and resort to newspaper advertisements, it would be difficult now to bear all progressively increasing competition. A decent advertising, which does not expectation more than what she is qualified to give, determination without exception benefit and the amount used up on publishing, always upon bankroll b reverse in abundance. The theatre troupe commitment into prominence, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - founder of the power main office ad
If the Prime Section lodge “worked, mostly, the arrangement, the” Russian Shared Range Retinue offers “significantly expanded its assortment of services: the employees of the body is advertising texts, developed slogans, carried out the transformation into other languages (A little tip here. The town businesses know the customer base more intelligent and by the Internet, you can find out association companies, such as “Werbeagentur Bottrop”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Paragraph on the announcement that advertises the band Metzel later on appealed to entrepreneurs: “You are bound by a mob of singular details, so that you may not fulfil the intended objective - to develop their business. If you give out to the Trading dynasty “LI And E. Metzel and K ° », then you choice fulfil the desired by way of skillful advertising, namely, the usual allocation of ads to the publications, in their grand show and inductive content.”
The illustrious commonplace “advertising - the machine of trade” - is also the conception of the elementary advertising agency Metzel: it is considered that it invented the top banana top banana of the partnership VA Polyakov.